Bush 2.0 message management
When former White House Press Secretary Scott McClellan's book broke last week where he dishes about the inner workings of the Bush 2.0 White House, the administration came out with a very specific message campaign to stop any damage that McClellan's book could cause. As a former strategist, this is the type of message management that I used to dream about in my sleep. Hat tip to Talkingpointsmemo.com for putting together the clip!
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